(Source: Ellen MacArthur Foundation)
A circular economy is an alternative to a traditional linear economy (make, use, dispose) in which we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life.
(Source: WRAP UK)
As well as creating new opportunities for growth, a more circular economy will:
(Source: WRAP UK)
The transition to a circular economy requires fundamental changes and innovation throughout the whole value chain, from product design to new business models, from new ways of preserving resources and turning waste into a resource, to new modes of consumer behaviour and lifestyles.